For over 130 years, Wella has been delivering innovations and services that enable hairdressers’ creativity. Intense and vibrant color results from the highest quality ingredients with a unique palette of rich, natural and creative shades. With 100% gray coverage, Wella Color contains 25% conditioning agents and up to 66% more shine. Wella delivers on superior hair color through superior hair health. Wella Illumina Color is the most advanced color in the industry in the last 20 years, only outdone by Wella Innosense. This means we have the TWO most technically advanced color lines added to the industry in over 20 years!
Best Overall Company: Wella
Best Foil Lightener: Blondor
Best Free Hand Painting Lightener: Freelights
Sebastian hair products are synonymous with unique style, shape and texture. The Sebastian brand is over 30 years old, but the product range has continued to evolve, keeping its products fresh and relevant. Sebastian offers a complete line of haircare products for all hair types. Some of our favorites include Microweb Fiber, Potion 9 and Mousse Forte.
Best Fine/Thinning Hair Product: Nioxin
Award winner for 15 years in a row for best fine/thinning hair line.
L'Oreal Professionnel Serie Expert products work to improve the surface of the hair for a more uniform, soft and shiny appearance. The patented bio-metric ceramide rebuilds the hair's cuticle and results in stronger, more resilient hair. Serie Expert in-salon conditioning and hair repair treatments are also available.
Welcome to Baxter of California, one of the original men's grooming brands created by Baxter Finley in 1965. Cutting edge for its time, it started with a single product: Super Shape, a men's skin conditioner that offered protection from the sun and the sea. The approach is science plus nature, built from the ground up in California. We may be old school in concept, but we're high tech in practice.
The most beautiful cosmetic you can wear is healthy skin. Everything Jane develops is a true extension of skin care. Our micronized mineral makeup is not just a refinement of normal makeup; it is a new technology. This mineral makeup is so effective, that it’s recommended by plastic surgeons, dermatologists and skin professionals.